direct marketing

direct marketing
direct marketing direct marketing marketing

* * *

direct marketing UK US noun [U] (also direct advertising, also direct channel marketing) MARKETING
the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet: »

Direct marketing advertising is targeted, in that it seeks to create direct contact with individual consumers.


direct marketing agency/company/consultancy


Our initial plan includes newspaper and magazine ads as well as a direct marketing campaign to targeted consumers.

direct marketer noun [C]

They help direct marketers target their markets by providing consumer and business data, software, and consulting services.

Financial and business terms. 2012.

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